The Learning Curve
Placement Project
Project Category:
Motion Design
Video Editing
Brand Identity
Software Used:
Adobe Illustrator
Adobe After Effects
Adobe Premiere Pro
Project:
During my placement, I led the execution of The Learning Curve. The goal was to make public, the knowledge and insights of the team, with the aim to become thought leaders within the industry. To make this happen the branding needed to look similar to that of Th3rdcurve’s but different enough to have its own right.
I was tasked with designing a logo and creating not only the animated theme logos but also drafting up templates within each theme for brand cohesion. All of the motion graphics were designed and created in Adobe After Effects
The Brand Identity
Themes
Social Media Content
The launch
I created a launch video that was posted on LinkedIn to create a buzz. The aim of this was to create a buzz around the campaign and give the audience context, explaining what to expect. Below you can find examples of other content included in the campaign!
